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  • 经典案例十:Johnson & Johnson
    12-07

    Human Resources ManagementFacing Business Challenges at Johnson & JohnsonDoes a healthier work force translate into healthier profits? This was on...

  • 经典案例九:Hallmark Cards
    12-07

    Facing Business Challenges at Hallmark CardsSending the Right Message to EmployeesOne of Hallmark's sympathy cards reads "Please remem­be...

  • 经典案例八:Harley-Davidson
    12-07

    Production of Quality Goods and ServiceFacing Business Challenges at Harley-DavidsonStaying on the Road to Higher SalesWhen Japanese manufacturers beg...

  • 经典案例七 Lexmark International
    12-07

    Organization, Teamwork, and CommunicationFacing Business Challenges At Lexmark InternationalFrom IBM to IndependenceHow do you build a new, independen...

  • 经典案例六:Microsoft
    12-07

    Management Fundamentals FACING BUSINESS CHALLENGES AT MICROSOFTStruggling to Survive SuccessShrewd business deals and sheer luck propelled the pio­...

  • 经典案例五:Top of the Tree Baking Company
    12-07

    Facing Business Challenges at Top of the Tree Baking CompanyBaking Up MillionsYou can use a lot of words to describe Gordon Weinberger, the founder of...

  • 经典案例四:AJ WRAPS
    12-07

    FACING BUSINESS CHALLENGES AT AJ WRAPSWrapping Up a Business - To GoAlice Thomson and Judith Nantook are identical twin sisters whose passion for food...

  • 经典案例三:Levi Strauss
    12-07

    Facing Business Challenges at Levi Strauss Can a company be socially responsible and successful? Levi Strauss & Company chairman and chief executi...

  • 经典案例二:Holiday Inn Worldwide
    12-07

    Facing Business Challenges at Holiday Inn WorldwideSending Invitations Across the GlobeIn the 1960s a family vacation in the United States usually mea...

  • 经典案例一:Gateway 2000
    12-07

    1. Foundations and challenges of businessFacing Business Challenges at Gateway 2000 From Farm Boy to BillionaireComputers. The odds are slim you will ...

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