"H group", which describes a group of people who believe in and adopt a specific lifestyle, became popular in 2012. The "H" stands for high, healthy, honest, harmony, honey, hope and handsome.

2012年，H族这个词很流行，它指的是一群追求特定生活方式的人，这里的H代表高、健康、诚实、和谐、甜蜜、希望，以及帅气。

The following are the major characteristics of H group:

以下是H族的一些主要特征：

1. They are the elite of the mainstream society, playing significant roles in social economic development as well as in trendsetting.

中国主流社会的精英人士，在经济社会发展以及时尚引领方面发挥关键作用。

2. They are very much influenced by European and American culture.

深受欧美文化的影响。

3. They are keen on products of high quality, they are not slaves of fashion, they are trendsetters.

追求高品质的产品，不刻意追逐时尚，往往是时尚潮流的引领者。

4. They are making every effort to keep a balance between career and family.

努力保持事业和家庭之间的平衡。