Yuccies 雅创客
Yuccies, Young Urban Creatives. In a nutshell, a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.
Yuccies,城市里年轻的创意人群,即“雅创客”。小范围人群,Y世代中的一小部分,生于安乐,受精英教育长大,坚信不但要追求梦想,还要靠梦想赚钱。
Yuccies are hardly mythical creatures. If you live in a metropolitan area like New York or San Francisco, you probably know plenty. They're social consultants coordinating #sponsored Instagram campaigns for lifestyle brands; they're brogrammers hawking Uber for weed and Tinder for dogs; they're boutique entrepreneurs shilling sustainably harvested bamboo sunglasses.
雅创客并不是什么神秘物种。如果你住在纽约或旧金山这样的大都市,你身边可能就有不少。他们可能是为某个生活品牌协调推广Instagram活动的咨询人员,可能是业余跑黑车挣钱买大麻或在Tinder上给狗狗相亲的社交程序员,也可能是售卖环保竹制太阳镜的精品店小老板。
Getting rich quick would be great. But getting rich quick and preserving creative autonomy? That's the yuccie dream.
快速致富当然好。但是,快速致富的同时能够保持创新自主权,才是雅创客之梦。