From《Mobile TV--A fuzzy picture》 摘自《经济学人》 Jan 5th 2006

“THIS is a really exciting time—a new era is starting,” says Peter Bazalgette, the chief creative officer of Endemol, the television company behind “Big Brother” and other popular shows. He is referring to the upsurge of interest in mobile television, a nascent industry at the intersection of telecoms and media which offers new opportunities to device-makers, content producers and mobile-network operators.And he is far from alone in his enthusiasm.

Already, many mobile operators offer a selection of television channels or individual shows, which are “streamed” across their third-generation (3G) networks.In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks; similar broadcasts will begin in Japan in April.In Europe, the Italian arm of 3, a mobile operator, recently acquired Canale 7, a television channel, with a view to launching mobile-TV broadcasts in Italy in the second half of 2006. Similar mobile-TV networks will also be built in Finland and America, and are being tested in many other countries.

new words

upsurge     v，n 起浪，涌起
A new upsurge in construction is in the making.
一个建设的新高潮正在兴起。
nascent    a 初期的，开始发生的，初生的
the nascent republic 新生的共和国
the nascent literature and art 萌芽状态的文学艺术
intersection    n 交集，十字路口，交叉点
Cut to the left at the next intersection.
在下一个十字路口向左急转
terrestrial    a，地球上的，地上的；n 地球上的人
Although they can swim, the polar bears are terrestrial animals.
北极熊虽然会游泳，但也是陆栖动物。
A terrestrial globe is one that represents the earth.
地球仪是表现地球的器具。

Peter Bazalgette的话指的是对移动电视领域的兴趣达到高潮。移动电视是一个新兴行业，它作为电信业和媒体业的交叉点，为设备制造商、内容提供商和移动网络运营商带来了新的机会。 在南韩，电视节目也是经由卫星和地面广播网送往移动电话。相比用移动网络传送视频来说，用卫星和地面广播网的传送效率大为提高。日本也将在4月份开通类似的广播网络。