EXERCISE 18

     Each company has many "public" who would be able not only to recognize its name __1_ to correctly identify its industry and its _2__.These publics include present customers and stockholders as well as banks,insurance companies,stockbrokers,and securities __3_ who supply the company with essential services and capital.

     The _4__ names of many well-established companies can be one of misinformation,thereby _5__ communication with them. This was the problem that faced Michigan Seamless Tube Company---a company with sales of 128 million a year. At first__6_,the company's name tell us that it is located in Michigan _7__ that it manifactures seamless tubing.What the name does not __8_ to most people is the fact Michigan Seamless tube also has operations in five __9_ states and has a varied production line of forgings,broaching machines,tools,ans steel bars in addition to seamless tubing.The problem was __10_ by the company's _11__ ,which operated _12__ their own names and were not clearly identified with the _13__ company.

     Customers,suppliers,and the financial community did not see Michigan Aeamless Tube as a _14__ based metal producer.They perceived it only as a small,_15__,regional manufacturing company.The company's __16_ decided to adopt a new corporate identity.

     The _17__ point for this change was the company name. The new name had to be one that could encompass all of the company's products and subsidiaries, a name that would correctly project the image of a _18__ corporation.After considering many different possibilities,management decided on a __19_ word:Quanex--- a name _20__ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex",which means connection.

1)    A  and           B but             C however    D either

2)    A  production     B product          C producing  D by-product

3)    A  analytical      B analyst          C analysis    D analysts

4)    A  business       B co-operation     C incorporation D corporate

5)    A  limiting       B limits           C limit        D limited

6)    A  glance        B view            C watch       D consideration

7)    A  and          B but              C so          D however

8)    A  pass          B transfer         C convey       D transmit

9)    A  else          B others           C other        D rest

10)   A  decreased     B increasingly      C increased     D compounded

11)   A  headquarters   B plants           C agents       D subsidiaries

12)   A  in           B under           C with         D have

13)   A  parent        B mother         C head office     D original

14)   A  broadly       B sizebly         C competitively   D largely

15)   A  specialized    B special         C specialty       D specialization

16)   A  managements  B managerial      C managers      D management

17)   A  first          B start           C begin          D starting

18)   A  diversification  B dicersifying    C diversify        D diversified

19)   A  created        Bcoined         C made          D imagined

20)   A  resulted      B compounded        C derived      D changed

答案:

1--5BBDDA 
6--10AACCD 
11--15DBAAA 
16--20DDDBC