The term orange-collar refers to the theme color of China's largest online shopping website, Taobao.com, and has been generalized to include people who make a living by doing jobs related to e-commerce.

“橙领”的橙，取自淘宝橙色系，“橙领”指通过淘宝联盟赚取收入的人，后泛指一切电商相关从业者。

What orange-collars need to do every day is to post on blog or forum as a way of leading people to shop. They would know about customers' needs first, then try to find those products that sell good by analyzing the data, writing a blog once choosing a product and communicating with their fans. 

橙领每天做的事情，就是通过微博或论坛发帖，引导他人去淘宝购物。先了解顾客的需求，然后通过分析数据寻找哪些宝贝销路好。找到一个宝贝之后，就要开始编辑微博，和粉丝互动。