译文:为什么商店与超市对对圣诞节如此重视

原文:Why are stores and malls so geared up about this holiday?

为什么每个每个超市都布置一个圣诞老人村,?为什么孩子们喜欢坐在圣诞阔老人的膝盖上?

这要说到以前,从19世纪后期开始,商店和超市都开始加快周转,如今在美国,感恩节和圣诞节前两周是一年中商业零售业最忙碌的时期,很多商店都是靠着圣诞节的生来维持的.零售商会尽其所能借着圣诞节的人气来将顾客引到店里,节日的装饰,大幅的广告,圣诞老人的村子,所有这些都是整个过程的一部分

Why does every mall have a Santa village, and why do kids come sit on Santa's knee?

As mentioned previously, stores and malls have been revved up about Christmas since the late 1800s. In America today, the weeks between Thanksgiving and Christmas are, by far, the biggest retail sales weeks of the year. The survival of most retail stores depends on the Christmas buying season. Therefore, retailers do whatever they can to whip people into a Christmas buying spirit and to attract them to their stores. Festive decorations, big ads, Santa's Villages and all the rest are a part of that process.