In the business world, Leo persons fill high executive positions. They often rise to the presidency of a bank, of great industrial enterprises. In politics especially, Leo types shine. In this department they can fulfill their zest for leadership. The theatre of any theatrical enterprise is, however, the very best choice for Leo. The sing rules amusement centers, and Leo qualities seek a field that gives them close contact with an audience. They make the ideal impresario. Many famous matinee idols were born in 

Leo, or had Leo in some important spot in the natal chart. 

The advertising business too has certain branches, namely contact and sales, where impressive Leo types are successful. Whatever the Leo profession in the life, it had best be dominant, original and somewhat sensational. 

On the negative side, the Leo personality, when primitive, is that of a swaggering bully. He blusters noisily in the business and home life. The truest description of this type is the Lion in “The Wizard of Oz,” who upon the mildest counter-attack, broke down and sang, “If I only had the nerve.” Alas, this is all too true, for the low Leo type is a braggart, a show-off and a faker.