From < Net dreams > 摘自《经济学人》 Mar 16th 2006

MARCH Madness starts this week in America, and for the rest of the month millions of basketball fans will watch the country's college teams dunk on each other, until the final of the men's national championship on April 3rd. CBS, a broadcast-television network, has shown the event since 1982—but this year it is conducting an experiment. （1）As well as broadcasting the games on TV, it is streaming them live over the internet free of charge, accompanied by advertisements.

CBS's move is one of many recent efforts by traditional media companies to try to develop “new media” revenue streams. Music firms have sold their material online for a while. Newspaper and magazine publishers are busy trying to attract readers on the internet. （2）But now the world's largest entertainment companies are rushing to distribute their video content online and, to a lesser extent, to the users of mobile phones.

在电视上播放比赛的同时，CBS也在网络上免费现场直播这些比赛，并附带广告。
但是现在世界上最大的娱乐公司们纷纷忙着把他们的影视内容发布到网络上，其次提供给手机用户。