2019.01.10

周四 Thursday

rival /'raivl/ 

n. 对手

Burger King just offered customers a Whopper for just a penny. There’s just one catch: you have to order it from McDonald’s.

前不久，汉堡王供应了只要一美分的皇堡。他们唯一的条件只有一个：那就是你得去麦当劳点这个汉堡。

The burger chain is taking a stab at its biggest competition by offering discounted burgers to anyone who places their order from their rival’s parking lot.

这家汉堡连锁品牌想对他们最大的竞争对手做点什么，所以他们向所有在这家对手停车场下单的订单提供了折扣价的汉堡包。

Orders have to be placed from Burger King’s mobile app. The app will drop the price of that sandwich down to a penny as long as your phone’s GPS indicates you’re placing the order within 600 feet of a McDonald’s restaurant.

这些订单必须是在汉堡王的手机app上完成的。只要手机的GPS定位系统显示一个订单处于麦当劳餐厅方圆600英尺以内，app就会自动把汉堡的价格降到1美分。

While Burger King suggests that you might want to place that rival sandwich order in the face of a McDonald’s employee, the chain also says it wants customers to place their order in a way that’s respectful to McDonald’s employees and customers. From 600 feet away, that shouldn’t be too difficult, right?

不过汉堡王说，虽然你可能想当着麦当劳员工的面做这个事情，但他们还是希望你在下单的时候尊重麦当劳的员工和顾客。隔着600英尺做，应该不难对吧？

The Whopper is the signature sandwich sold by international fast food restaurant chain Burger King. Introduced in 1957, the sandwich has undergone several reformulations such as portion resizing and bread changes.

皇堡是汉堡王这家国际连锁快餐厅的一款标志性汉堡。它最早是在1957年推出的，之后经历了多次改良，例如更改分量、更改面包。

The hamburger version is well known in the fast food industry, with Burger King billing itself as "the Home of the Whopper" in its advertising. Due to its position in the marketplace, the Whopper has prompted Burger King's competitors to try to develop similar products designed to compete against it.

这款汉堡在快餐业很出名，汉堡王自己在营销时自称是“皇堡的发源地”。由于皇堡在市场中的地位，它促使汉堡王的竞争对手都相继推出相似的产品以和汉堡王竞争。

今日词汇

rival /'raivl/ 

n. 对手

这个词作名词的时候表示“对手”，它比 competitor 更进一步，前者指的是任何参与竞争的人，后者通常还强调双方实力基本相当。

The two teams have always been rivals.

这两个队一直是竞争对手。

另外，它也是动词，表示“足以做……的对手”、“与……相匹敌”：

This area is famous for its wonderfully fragrant wine which can even rival the best of France.

这一带以其极其香醇的葡萄酒闻名，这些酒甚至能和法国最好的佳酿相匹敌。