职场上的竞争有如无形的战争，虽没有刀光剑影，却也是险象环生。面对众多竞争对手，你是否拥有自己的法宝？现在，让双语职场为你献上一计：如何用英文做精彩简报！睁大眼睛好好看咯，这样一件法宝可不是谁都能拥有的哦。

Jackson Wu is the Marketing Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects of the Chinese market at present, he does some market research.

Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect.

Jackson Wu是北京诺森公司的市场部经理，此公司专门生产时尚太阳镜。鉴于目前中国市场的发展前景，他做了一个行销企划。今天，他要向部门全体成员做一个简报，描述市场现状以及未来发展前景。

Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I"m the Marketing Manager in Beijing for Notson Limited. I"m here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we"re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.

Jackson：早上好，感谢各位今天的莅临，我是Jackson，诺森公司北京地区的市场部经理。今天在这里向各位说明本公司的行销企划，是针对本公司如何将产品打入富裕的中国市场所拟定的。据调查，中国市场存在丰厚的利润潜力，对此绝佳的机会，我们感到十分兴奋，同时也希望能把这种激动的心情传达给在座各位。

Jackson: I"d like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I"ll go over the ③standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I"ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I"d like to get to the first point, the ⑤current state of China’s consumer market.

Jackson：我首先会汇报一些中国消费市场的实际情况与数据；然后，再说明过去比较成功的典型广告案例，包括近来大家都知道的一些例子。接着，我会给大家分析目前中国市场潜在的机会。最后，通过市场调查得出的结论，我将向大家说明如何打入中国市场的问题。简报之后，我将发给各位一本关于这份行销计划的报告书，里面写得非常详细。简报结束后，是大家自由发问和讨论的时间。因此，若你们有任何问题，请介时提出。我知道大家都很忙，我想马上开始介绍今天简报的第一项主题：中国消费市场的现况。

关键词

present / / v. 介绍

research / / v. n. 研究

profits / / n. 利润advertising / / n. 广告

booklet / / n. 小册子

好用句

① marketing plan 行销计划

A: John, tomorrow can you give me this month’s marketing plan?

A：约翰，明天可以把本月行销计划给我吗？

B: Sure.

B：可以。

② facts and figures 实际情况与数据

A: Mary, I need the facts and figures for sales in North China. But what’s this?

A：玛丽，我需要的是华北地区的实际销售情况和数据。但你给我的是什么？

B: I am awfully sorry this. I’ll change it at once.

B：非常抱歉，我马上去修改。

③ standard type 典型；标准类型

A: Sir, this is the standard type of air-conditioner. Which one do you prefer?

A：先生，这款正是标准类型的空调。你喜欢哪一种？

B: I still need to think it over.

B：我还需要考虑一下。

④ tight schedule 很忙；没有空余时间

A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.

A：我知道大家都很忙，但是，我们必须抽出时间来讨论这个严重的问题。

A: All right. Let’s begin.

B：既然如此，咱们就开始吧。

⑤ current state of目前的情况

A: The current state of the economy is good.

A：目前的经济形势是挺好的。

B: Yes, I think so.

B：是的，我也这么认为。

测 验1.一上课，教科书就分发下去了。

The textbooks were ________ at the beginning of the lesson.

2.销售剧增，每个人都感受到经理的兴奋之情。

When sales shot up, the manager"s cheerfulness _________ all of us.

3.主任看过我的提议后，问了很多问题。

The director _________ my proposal and asked me a lot of questions.

Answers: (1) handed out 分给

(2) rubbed off on 沾到；感染

(3) went over 浏览；仔细检查