market entry 市场准入

long-term competitors 长期竞争对手

franchise

①n.authorization granted to someone to sell or distribute a company's goods or services in a certain area特许经营权：特许给个人在特定的领土内销售商品或提供服务的权利

②vt.to grant a franchise to赋予特权

multiple-outlet retail 多渠道销售（零售）

retail n. the sale of goods or commodities in small quantities directly to consumers 零售：直接以小数量售给顾客的货物或商品

venue n. 管辖地

retail operation 零售业务（经营）

partner n. 合伙人, 股东

master franchisee 主经销商

franchisee n. 总经销商, 有代销权的人或团体

lease out 出租

lease vt. to grant use or occupation of under the terms of a contract 允诺使用：在契约的有效期限内准许使用或占有

oversee vt.to watch over and direct; supervise 看管，指导

franchise territories 特许经营区域（范围）

territory n. 领土, 地域

E-commerce 电子商务

option n. 选项, 选择权

license v.

①to give or yield permission to or for同意：给予批准或许可

②to grant a license to or for; authorize. 

See Synonyms at authorize 准许：发放许可证

technology transfer 技术转让

initial market entry approach 初始市场进入方式

initial adj. of, relating to, or occurring at the beginning; first 开始的：开始的，与开始有关的，发生在开始的；首先的

short-term profits 短期效益

runs the risk of… 冒险……

immature adj. 不成熟的, 未完全发展的

due to the lack of… 由于缺乏……

defined regulatory powers 明确的管理权限

define vt. to specify distinctly 清楚地规定

regulatory adj. 管制的，控制的

certificate authentication system 证书认证制度

authentication n. 证明, 鉴定

on-line settlement system 在线结算制度

physical delivery system 实物交割制度

permit v. 许可, 准许

representation n.

①the state or condition of serving as an official delegate, agent, or spokesperson代表，代理：作为正式的代表、代理或发言人的状态或情形

②the right or privilege of being represented by delegates having a voice代表权：由具发言权的代表所代表的权力或特权

authorize vt.to grant authority or power to 授权，委托：向…授予职权或权力