Expansion of cattle pastures has led to the destruction of huge swaths of rain forest in Brazil, home to the world's largest herd of commercial beef cattle. But a new study led by the University of Wisconsin-Madison's Holly Gibbs shows that market-driven "zero deforestation agreements" have dramatically influenced the behavior of ranchers and the slaughterhouses to which they sell. Publishing in the journal Conservation Letters, the research team -- including other UW-Madison scientists, the National Wildlife Federation, and IMAZON Amazon Institute of People and the Environment -- is the first to evaluate the impacts of these agreements, which are aimed at curbing the destruction of rain forests in Brazil.

The team found that these zero deforestation agreements prompted ranchers to swiftly register their properties in an environmental registry, led slaughterhouses to actively block purchases from ranches with recent deforestation, and saw lower deforestation rates among supplying ranches.

"We show that concurrent public and private supply-chain pressures could be a game changer, and help to finally break the link between deforestation and beef production," says Gibbs, a professor of geography and environmental studies in the Nelson Institute for Environmental Studies Center for Sustainability and the Global Environment.

However, the study also found that challenges remain to achieve zero-deforestation for beef production. Gibbs suggests that further investment by the beef industry and the Brazilian government to improve the agreements would pay high dividends for forest conservation.

Historically, expansion of cattle pastures has driven deforestation in the Brazilian Amazon, where these pastures cover about two-thirds of all the deforested land. The state of Para, where the study was based, has the largest cattle herd in the Amazon biome.

In 2009, under concurrent pressure from Greenpeace-Brazil and the federal prosecutor's office in Para, the region's largest slaughterhouse owners publicly committed to buy cattle only from those ranchers who ceased clearing rain forests and who registered their properties with Brazil's rural environmental registry.