天猫将通过授权方式搭建1万家线下实体店
Alibaba announced that Tmall.com will license more than 10,000 physical stores in China this fiscal year.
阿里巴巴近日宣布,天猫网将于本财年内在国内授权逾1万家实体店。
These physical stores under the Tmall brand will be smart and well-targeted.
这些天猫的品牌实体店将会很智能且非常有针对性。
For example, the stores will have a convenient supply chain provided by Alibaba Distribution Platform; meanwhile, on the basis of big data, the service platform will also give advice on the way of shelf displays and the most popular goods in the neighborhood.
譬如,这些店铺将拥有阿里巴巴零售通平台提供的便利供应链;与此同时,该服务平台还将根据大数据就货架摆放方式、附近最畅销商品给出建议。
Lin Xiaohai, vice president of Alibaba, said the Tmall physical stores will be upgraded on the basis of the Alibaba Distribution Platform.
阿里巴巴副总裁林小海称,天猫实体店将基于阿里巴巴零售通平台进行升级。
So far, the Alibaba Distribution Platform has offered services to about 500,000 stores.
截至目前,该平台已为约50万家店铺提供服务。
"With the help of big data analysis, traditional small shops will save their costs," said Liu Jianfeng, director of the product center of the platform.
阿里巴巴零售通事业部产品中心总监刘剑峰表示:“在大数据分析的帮助下,传统小店将可节约成本。”
"In the future, these Tmall physical stores will also receive support from the Alibaba Distribution Platform on sales marketing and application of smart technologies."
“未来,这些天猫实体店还将在营销和智能技术应用方面获得阿里巴巴零售通的支持。”