Shortly after one person in the group brings out his or her iphone, the rest follow suit, ultimately ending all conversation and eye contact. This is called "iPhone effect".

一群人中的一个掏出自己的iPhone之后，很快其他人也一个个开始玩iPhone，最后所有的谈话和眼神交流都停止了。这就叫作“iPhone效应”。

Example:

"Hey, what do you want to order for drinks?" "Not sure, let's see what Imbibe Magazine has for their best beer this month." First iphone comes out of the pocket--enter safari search. Next iphone comes out--enter Facebook post. Third iphone makes an entrance -- the iphone effect has arrived.

“喂，你想点什么饮料啊？”“不知道呢，我看看Imbibe杂志本月推荐了什么好啤酒吧。”于是第一个iPhone从口袋里掏了出来，开始进入safari搜索。又一个iPhone也被拿出来，进入Facebook页面。第三个iphone也登场了……iPhone效应开始了。