Frugal fatigue refers to mental exhaustion caused by constant frugality during hard economic times.

“节俭疲劳”指的是经济困难时期长时间节俭引发的心理疲劳。

A strong Black Friday would induce consumers to relax the spending restraint they have exercised for a long time. Once the consumer starts to engage in spending, a momentum starts to build. Consumers have been frugal for over a year. They’re tired of not buying anything.

“黑色星期五”的大促销会诱使消费者松开一直捂得紧紧的钱袋。一旦消费者开始花钱，就一发不可收拾。消费者已经节俭了一年，他们厌倦了什么都不买。