Fauxmance is a fake romance, particularly one used to generate publicity for the participants. 

“捏造恋情”指的是虚假恋情，尤指为了增加知名度而捏造出来的恋情。

Celebrities pretend to be romantically involved in order to obtain press coverage. 

明星假装陷入热恋，以便博取媒体关注。

It is often employed as a marketing ploy for films and major celebrity couples. 

这种办法常被用作电影的营销策略，也有明星情侣用它来做宣传。