The days of blokes sitting on the sofa watching football with a can of lager in their hand are over, here comes a new breed of men known as alta-male.

一群酒鬼男手里拿着啤酒坐在沙发上看球赛的日子已经过去了，如今流行新型的“阿尔塔男”。

They are men who value personal realization over more conventional measures of "success", and search for ways to improve themselves.

他们看重的不是传统意义上所谓的“成功”，而是个人价值的实现和提升。

They are less interested in having typically 'masculine' traits (strength, toughness, instant respect and the ability to grow a moustache by sundown), and are more interested in qualities such as friendliness, intelligence, being interesting and caring.

“阿尔塔男”不再关注身上是否有足够的男性特质（力量、强悍、短时间内赢得尊重以及一天之内留出上唇胡须的能力），而是更在意友好、智慧、风趣以及关爱等品质。