Personality spam refers to incessant online posts and messages relating to one's personal life and interests, particularly on social media, and people who frequently do this are called personality spammers.

Personality spam（个人垃圾信息）指发布在网络上，尤其是社交网站上的有关个人生活和个人兴趣的帖子和信息，经常发布这类帖子的人就叫做personality spammer（个人垃圾信息工）。

We have "personality spamming" when someone is simply too voluble about themselves — too many Twitter updates celebrating their activities. Some people's Twitter is filled with updates about what they are doing, what they have for lunch, and they are late for work because they cannot get a taxi, etc.

有些人一说起自己就滔滔不绝，这样的行为就叫personality spamming，推特（微博）上的很多更新信息都是这些人在跟大家分享他们的活动信息。有些人推特（微博）上的更新基本都是他们在做什么，他们午饭吃了什么，以及他们上班迟到是因为打不到车这样的信息。

You can filter those automatically sent spam but you cannot filter personality spam, and what's worse is that the spammers think that every word in their updates is important information.

你可以采取措施将那些自动发送的垃圾信息过滤掉，但这样的个人垃圾信息却无法过滤。更糟糕的是，发布这些信息的人都认为自己发布的每个字都传递了重要的信息。