Serial returner refers to someone who regularly orders more than they need and sends some of the items back. Three in ten shoppers (30 percent) deliberately over-purchase and subsequently return unwanted items, with one in five (19 percent) admitting to ordering multiple versions of the same item to make up their mind at home - safe in the knowledge they can choose from the ever-growing number of ways to quickly and easily send items back.

“连环退货族”指网购族中有一部分下单买很多自己不需要的东西，然后把其中一部分再退回去的人。有30%的人会故意多买，然后把不想要的东西退回去，19%的人承认会购买同一商品的多个版本，以便于他们在家收到货以后做出决定，因为他们知道现在有很多途径可以让他们便捷地把商品退回去。

Shoppers have also come to expect good value regardless of whether they're making a purchase or a return. Six in ten (58 percent) say a retailer's returns policy impacts their decision to make a purchase online, and almost half (47 percent) of these would not order an item if they had to fund the cost of sending it back from their own pocket.

买家都会在购买和退货的过程中期待比较划算的方式。58%的人表示，卖家的退货政策会影响他们的在线购物决定，其中有47%的买家表示如果退货时需要自己出运费，他们就不会下单。