The whole purpose of marketing is to make a product desirable and to give the customer something that fulfills their needs, but I think it's fair to say that these companies don't care about you.

营销的宗旨本应该是让一种商品具有吸引力，提供一些满足消费者需求的东西，不过中肯的说，下面这些公司好像根本不在乎消费者。

The marketing techniques on display here are not designed for building trust, repeat business and goodwill, they are shameless attempts to squeeze as much cash as possible out of unwitting consumers! From dishonest packaging and manipulative screen tricks, to hidden disclaimers and barefaced lies, it's really quite shocking how low some companies will go for an extra few bucks.

下面展示的这些营销策略不是以构建信任感，招揽回头客，传播祝福为目的，而是恬不知耻的企图从愚蠢的消费者手中榨取尽可能多的钞票。从无诚信的包装、心机满满的程序操作、遮遮掩掩的免责声明到赤裸裸的谎言，这些公司为了多赚一点钱竟能将自己的下线拉低至此，真是令人咋舌。

We here have compiled a list of the worst offenders, so you know what to look out for in the big, bad world. Scroll down below to check them out for yourself, and let us know what you think in the comments!

我们整理了一系列最为恶劣的欺骗营销，让你在面对凶险的世界时提高警觉。为了自己往下看看它们吧，在评论里告诉我们你们的想法。

 

1 Just As I Suspected At Starbucks - At Every Place I've Worked, All Have Said They Recycle. None Do

印证了我对星巴克的怀疑——我工作过的每个地方都自称会支持垃圾回收。却没一家做到。

 

2 I Was Wondering Why I Seem To Go Through Deodorant So Fast. This Is Brand New, Never Been Used (Labels Removed)

我一直搞不懂我买的除臭剂怎么用的这么快。这瓶是全新的，从没用过（就是把标签撕去了。）

 

3 Quaker Oatmeal Advertises 35% Less Sugar, But In Reality They're Just Selling 35% Smaller Portions - But For The Same Price

桂格燕麦片的广告宣称配方里减少了35%的糖分，事实上他们卖的就是减少了35%总量的小包装——价格还是一样的。

 

4 If You Think You Can Read It From The Top Shelf, You're Wrong

如果你觉得只看包装上半部分的大标题，你就错了。

 

5 This Is Next Level

这策略更上层楼呀。

 

6 These Smoothie Packets. Easy To Make, Just Add The Entire Smoothie

这些冰沙包装真是够够的。做冰沙很容易，自己把所有需要的配方加进去吧。

 

7 Cold Beer

冰啤酒，呵呵。

 

8 Seriously? Contradictory At Its Finest

确定没搞错？最起码很让人疑惑吧！

 

9 This Balloon

这个气球。

 

10 Fake Hair To Make You

Swipe

Up

一根假头发，快来划屏幕。

 

11 Wow, That’s A Good Deal! Oh...

哇，真划算！咦？

 

12 I Was Misled

我被误导了！

 

13 Make Up Your Mind Tide

赶紧下决心吧，汰渍！

 

14 Family Friend Hired Spongebob For A Birthday Party. On The Left - What Was Promised, On The Right - What Appeared (A Man Covered In Sponges)

一个亲戚雇了一个海绵宝宝人偶，想让它在生日聚会上表演。左图是宣传广告承诺的。右图是当时实际现身的（一个全身裹着海绵的人）。

 

15 Technically...

真抠字眼……

 

16 "You're Gonna Pay For That Free Coffee, Aren't You?"

你会为这杯免费咖啡付钱的，对不对？

 

17 Includes A "Private Balcony." Is Just A View Of The Wall Of The Next Building

带“私人阳台”，结果只能看到旁边大楼的外墙。

 

18 Bought Some “Floam” Like Substance For My Daughter For $5. Just Wow. She Cried

花5美元给我的女儿买了一些看起来像泡沫的东西。叹为观止。我女儿气哭了。

 

19 The "Cancel Uninstalation" Button Is In Green

“取消卸载”按钮故意设计成了绿色。

 

20 It's Illegal Not To Have A Link No? Let's Write It In White

没有“否”这个选项按钮是违法的？那我们就给它来个白色字体吧！

 

21.The Amazing Spider-man

神勇蜘蛛侠

 

22. The Color Of “Up To” Makes It Almost Impossible To See From A Distance, Especially With Glare. Thanks, Old Navy

“低至”几个字的颜色太淡了，在远处几乎无法看到，特别是逆光环境下。谢谢您啦，老司机。

 

23. Disguising Ads As System Warnings In The Operating System Is Truly A Design

令人恶心的广告植入。这个操作系统的系统警告设计的真叫别有用心。

 

24.Inside The Package Of A Drone My Parents Got Me For Christmas

在一架无人机的包装盒里有一份声明。这是我父母送给我的圣诞礼物。

 

（翻译：小木）