Pacific Electric 太平洋电气
packaging 包装
panel of experts 专家小组
parentage 渊源
parties involved 交换中的各方
payment terms 支付条款
pay-off control 支出控制
penetration pricing 渗透定价
Pepsi-Cola 百事可乐
perceived customer value 顾客感知价值
perceived quality 感知到的质量
perceived value 感知到的价值
percentage of sales promotion budgeting method 销售额百分比促销预算法
perceptions of consumers 消费者感知/理解
perceptual (product) pisitioning 感知（产品）定位
perceptual map 感知图
perceptual organization 感知组织
perceptual vigilance 感性的警惕
performance dimension 业绩标准
performance evaluation 业绩评估
performance measures 表现/业绩测度
performance objective 绩效目标
performance standards 绩效标准
performance 功能
perishability 非持久性
personal selling 人员推销
personal sources 个人的信息来源
personnel development 人力资源开发
persuasive 说服性的
pharmaceuticals industry 医药行业
physical (product) positioning 物理（产品）定位
physical descriptors 物理变量
physical distribution 实物分销
Pillsbury 皮尔斯博瑞
pioneers 先入者
Pizza Hut 必胜客
place utility 地点效用
planning and control system area audit 计划与控制系统领域的审计
point of sale information 销售点信息
point-of-purhcase (POP) promotion 采购点促销
point-of-sales (POS) data 销售点数据
pontificator 保守派
popularity 通用性
population trends 人口趋势
portfolio models for resource allocation 资源配置的资产组合模式
position intensity 地位集中程度
positioning 定位
possession utility 拥有效用
post-purchase dissonance 购买后的不协调
post-purchase evaluation 购买后评估
post-purchase/after-sale service 售后服务
potential advantages 潜在优势
potential customer 潜在顾客
potential market 潜在市场
potential target market 潜在目标市场
power in distribution 分销权力
power of buyers 购买者能力
power of suppliers 供应商能力
predatory pricing 掠夺性定价法
pre-empting scarce resources 先占稀缺资源
preferential treatment 特惠待遇
premiums 额外奖励
present competitors 现有的竞争者
presenting sales message 提供销售信息
pre-test market research 测试前市场研究
price discrimination 价格歧视
price elasticity of demand 需求的价格弹性
price fixing 价格设定
price leaders 价格领导者
price lining 价格排列定价法
price promotion 价格促销
price quotation 报价
price sensitivity 价格敏感度
price structure 价格结构
price 价格
price/earnings ration 价格/收益比
price-off promotions 降价促销
price-setting process 定价过程
pricing adjustments 定价调整
pricing policies 价格策略
pricing 定价
primary demand 基本需求
primary sources 第一类/主要数据
print media 印刷媒体
private/for-profit organization 私营/盈利性组织
PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数
proactive new-product development strategy 进取型新产品开发战略
probability sampling 概率抽样
problem formulation 界定问题
problem identificatioin 确定问题
process management 过程管理
Procter & Gamble (P&G) 宝洁公司
product line 产品线
product availability 产品的可获得性
product category 产品类别
product class 产品类别
product decisions 产品决策
product design 产品设计
product development 产品开发
product dimension or attributes 产品维度/属性
product evolution 产品演变
product features 产品特征
product intent share 产品倾向份额
product leadership 产品领导能力
product life cycle (PLC) 产品生命周期
product life cycle curve 产品生命周期曲线
product line 产品线
product manager audit 产品经理审计
product offering 供应品
product organizaiton of salesforce 按产品组织销售队伍
product policies 产品策略
product positioning 产品定位
product quality 产品质量
product scope 产品范围
product space 产品位置
product specifications 产品规格
product systems 产品体系
product type 产品类型
product usage 产品用途
product 产品
product(ion)-oriented organization 产品/生产导向型组织
production 生产
product-line pricing adjustments 产品线定价调整
product-management organizational structure 产品管理组织结构
product-market entry control 产品－市场进入控制
product-related behavioral descriptors 与产品相关的行为变量
product's market characteristics 产品的市场特征
product-use testing 产品使用测试
pro-environment 环保
profit impact of market strategy (PIMS) 市场战略的利润影响
profitability analysis 盈利性分析
profitability 盈利性/盈利能力
profitable survivor strategy 有利可图的生存者战略
project-company resource compatibility 项目与公司资源的协调性
projected profit-and-loss statement 预计损益表
projective tests 投影测试
promotion decisions 促销决策
promotion mix 促销组合
promotion policies 促销策略
promotion 促销
promotional allowance 促销折让
promotional effort 促销努力
promotional pricing 促销定价
promptness 及时性
propector strategy 探索型战略
prospecting for customers 寻找顾客
psychographics 心理统计特征
psychological cost 心理成本
psychological pricing 心理定价法
public organization 公共组织
public relations 公共关系
public utilities 公共设施
publicity 公共宣传
pull strategy for control of distribution channels 分销渠道控制的拉式战略
pupil dilation 瞳孔扩张
purchase predisposition 购买倾向
purchasing agent 采购代理
purchasing contract 采购合同
purchasing manager/agent 采购经理／代理
purchasing power perity (PPP) 购买力平价指数
push money/spiffs 佣金
push stragtegy for control of distribution channels 分销渠道控制的推式战略