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  • 国际贸易经典案例之八:Harley-Davidson
    12-07

    Production of Quality Goods and Service Facing Business Challenges at Harley-Davidson Staying on the Road to Higher SalesWhen Japanese manufacturers b...

  • 国际贸易经典案例九:Hallmark Cards
    12-07

    Facing Business Challenges at Hallmark CardsSending the Right Message to EmployeesOne of Hallmark's sympathy cards reads "Please remember tha...

  • 国际贸易经典案例十:Johnson & Johnson
    12-07

    Human Resources ManagementFacing Business Challenges at Johnson & JohnsonDoes a healthier work force translate into healthier profits? This was on...

  • 国际贸易经典案例十一:Saturn
    12-07

    Employee-Management RelationsFacing Business Challenges at SaturnNegotiating a Radically New ContractRichard LeFauve of General Motors and Donald Ephl...

  • 国际贸易经典案例十二:She's Florists
    12-07

    Marketing and Customer SatisfactionFacing Business Challenges at She's FloristsProfiting from a Bunch of DataWith only $500 in their pockets, Hele...

  • 国际贸易经典案例十三:Starbucks
    12-07

    Product and pricing decisionsON THE JOB: FACING A BUSINESS CHALLENGE AT STARBUCKSBrewing Up Success NationwideHave you had your coffee yet today? If s...

  • 国际贸易经典案例十四:BLACK & DECKER
    12-07

    ON THE JOB: FACING BUSINESS CHALLENGES AT BLACK & DECKERPower- Tool Maker Has a Remodeling Project of Its Own Nolan Archibald had a bit of a mess ...

  • 国际贸易经典案例十五:IKEA
    12-07

    ON THE'JOB: FACING BUSINESS CHALLENGES AT IKEAOpening the Door to Sales on Two CoastsWhat's yellow and blue, as large as seven football fields...

  • 如果处理对货损的投诉
    12-07

    Dear Mr. Jones:We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on ac...

  • 国际商务交往成功的九要诀
    12-07

    In our jobs, we may have occasions to communicate with people in other countries or from other cultures. Whether we are buying, selling, consulting, o...

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