P: if our brand is going to make any real impact, our standards have to be consistently high.

PM: Absolutely, I’m sure we can differentiate ourselves on quality if we get the basic things right.

P: So what quality control measures has your team come up with?

PM: well, the most important things is that we only ever accept first-rate equipment from our suppliers.

P: So that will be the responsibility of the people taking the deliveries?

PM: that’s right, every delivery will be inspected thoroughly before it leaves the warehouse.

P: what other measures do you suggest?

PM: well our staff at the assembly plant have to understand that we’re making the highest quality sports equipment.

P: so we need to educate them about what the HaisSports brand really stands for.

PM: yes, and give them proper incentives in terms of salary and working conditions.

P: of course. We should also appoint a dedicated quality control team to inspect the production lines.

PM: How many people do you think we’ll need to have working on that?

P: At least five or six working on it full time, I’d have thought.

PM: ok. But a lot of this is about creating the right working culture within the company.

P: yes-encouraging the proper attitude among employees.

PM: I agree. If our people feel proud that they’re working For HaiSports, then we’re half way there.

P: You’re right – if we have a happy working environment then its’ bound to show in the quality of our end products.

PM: then maybe a good way to boost moral would be to offer staff discounts on HaisSports equipment.

P: good idea. We could also sponsor after-hours sports clubs for employees.

PM: yes- we are a sports company after all.